What is the most suitable occasion to wear it?
Many people may know that Hawaii is a leisure resort island, but do you know that there is also a shirt called Aloha shirt? Aloha shirt is a half sleeve shirt suitable for summer clothes. It has thin fabric and multiple patterns, and the pattern design can be flowers and plants or birds flying in the sea. Generally, there is also a watch pocket on the left chest. To put it bluntly, Aloha shirt comes from Hawaii. But interestingly, it is not the traditional Folk costume of indigenous people. In the 1880s, plantation owners on the Hawaiian Islands recruited a large number of workers from countries such as China and Japan. After logging into the Hawaiian islands, these people not only brought economic development, but also had customs and cultures from different countries and regions.
At that time, the tailors on the island made the original Aloha shirt according to the clothing styles of agricultural workers, the materials of Japanese kimonos, and the traditional shirts of Filipinos. In June 1935, a small tailor published the first Aloha shirt advertisement in a newspaper. Delicate tailoring, careful formulation and cheerful bouncing colors have become the three characteristics of Aloha shirt. The relatively cost-effective price and tailored style have attracted the attention of many locals. Since then, a large number of tourists have arrived in Hawaii. These Hawaiian style shirts have sparked a great interest among them.
Many tourists will buy a Aloha shirt as a Memorial for relatives and friends before returning home. In the long run, the Aloha shirt has become one of the symbols of the island of Hawaii. But Aloha shirt can be marketed and promoted worldwide thanks to Interior designer Alfred. In the 60's of the 20th century, this entrepreneur engaged in fabric R&D, production and manufacturing visited and investigated many major cities with subtropical climate, and his design scheme produced printing pictures with subtropical atmosphere, and also innovated the way of bright silver printing and dyeing plants. This color tone printing and dyeing factory is resistant to sunlight and heat on the fabric, and is not easily corroded and discolored by seawater.
It transformed this type of floral shirt from a souvenir into a traditional garment using visual clothing prints, high-end fabrics, and high-quality cutting. Foreign stars also helped the popularity of Aloha shirt. In 1953, the brand image of Montgomery Clift wearing a Aloha shirt became a screen tradition in the film "Loyal souls in troubled times". In 1961, Elvis Presley wore a white and red palm tree dress printed Aloha shirt, which took place on the cover of the music album Dark Blue Hawaii. Afterwards, this floral shirt gradually swept the world and sparked a wave of fashion. Nowadays, both luxury brands and celebrity brands have absorbed the essence of Aloha shirt and applied them to different designs.
In addition to thin fabric, what are the advantages of Aloha shirt?
Jun 19, 2023
